Funders and lenders2 min read

Live leads for small business lenders: a practical start

How lenders can use live funding requests from small businesses, and how to match them to term loans, lines and other products.

A tiny storefront miniature with a lit awning and a glowing signal pulse above it

A merchant asking about funding does not always need an advance. Lenders with term loans, lines of credit or equipment financing can be a strong fit for some of them.

Match product to merchant

  • Longer time in business and steady deposits may fit a term loan or line
  • Equipment needs fit equipment financing
  • Short term cash needs may fit an advance

Qualify fast

Ask what the money is for, how soon they need it, and what documents they can send. Your own underwriting rules decide the rest.

Set your buy box

Use filters for revenue, time in business, industry and state so you only see merchants who fit your products.

Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.

Get leads now

On BrokerSeat

BrokerSeat is a live lead marketplace for brokers, ISOs, funders and lenders. Set your buy box, unlock the merchants that fit, and send them to your CRM. See how to build a buy box.

Get live MCA leads in your CRM today.

BrokerSeat is a live lead marketplace for MCA brokers, ISOs, funders and lenders. Merchants who asked about funding show up in your feed in real time. Unlock the ones you want with credits and work them right away.