Why direct funders buy MCA leads too

Most funders get deals from brokers and ISOs. More of them now also buy leads to build a direct channel.

Why funders buy leads

• Direct deals do not carry a broker commission
• A direct channel smooths out months when submissions drop
• The funder controls the merchant experience from the first call

What it takes

A small inside sales team, a fast first call, and clear rules about which merchants fit the funder's own box. The same playbook brokers use applies: speed, a short first call, statements, follow up.

Avoid channel conflict

Be clear with your broker partners about how direct leads are handled, so nobody feels undercut.

On BrokerSeat

Funders and lenders can join BrokerSeat and buy live MCA leads like any member. Start with the conversion playbook.