Lead buying2 min read

How an MCA lead marketplace works

Instead of buying blind batches, a marketplace lets you see leads and choose. How it works and who it fits.

A miniature marketplace stall with glowing cards displayed on shelves

Traditional lead buying often means paying for a batch you have not seen. A marketplace works differently.

The basic flow

  1. 1Merchants ask about funding through the marketplace's ads and forms.
  2. 2Each lead is checked and shows up in a live feed.
  3. 3Buyers see business details and choose which leads to unlock.
  4. 4Unlocked leads go straight to the buyer's CRM.

Why buyers like it

  • You only pay for leads you choose
  • Prices can follow lead age
  • You see fresh leads in real time

What to check

Where the leads come from, how consent is handled, how fast leads arrive, and the return policy. Our guide on how to choose an MCA lead provider has the full checklist.

Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.

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BrokerSeat

BrokerSeat is a live lead marketplace for MCA brokers, ISOs, funders and lenders. You can try the demo with sample leads, no login.

Get live MCA leads in your CRM today.

BrokerSeat is a live lead marketplace for MCA brokers, ISOs, funders and lenders. Merchants who asked about funding show up in your feed in real time. Unlock the ones you want with credits and work them right away.