MCA lead guides
Practical guides for brokers, ISOs, funders and lenders who buy merchant cash advance leads. How to buy, what to ask, how to run a floor and how to turn leads into funded deals.
How to buy MCA leads
A practical walkthrough of buying merchant cash advance leads: lead types, what to check before you pay, how pricing by age works and how to set up your team to work every lead.
Read the guideHow to choose a provider
What to ask an MCA lead provider before you buy: lead source, consent, freshness, delivery, returns and pricing. Plus the red flags that tell you to walk away.
Read the guideMCA leads for ISOs
How ISOs and sales floors buy and route MCA leads: buy boxes, team logins, CRM delivery, speed to lead and the metrics that keep lead spend profitable.
Read the guideConversion playbook
A step by step playbook for converting MCA leads: speed to lead, the first call, collecting bank statements, follow up cadence and the mistakes that waste good leads.
Read the guideMCA glossary
Plain English definitions of merchant cash advance and lead buying terms: factor rate, holdback, ISO, stacking, renewals, buy box, aged leads, webhooks and more.
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