Words to avoid on MCA sales calls and ads

The fastest way to lose a merchant's trust, or to draw a complaint, is to promise something you do not control.

Avoid promises you cannot keep

• "You're approved" before a funder reviews the file
• Specific rates or factor rates before an offer
• Funding by a certain time
• "No credit check" unless you know it is true for that funder

Say this instead

• "Here is what happens next."
• "The funder reviews the file and makes the decision."
• "Most files take a few days, and I will update you as soon as I hear."

Be clear about what an MCA is

In most structures an advance is a purchase of future receivables, not a loan. Use the words your funders use in their contracts.

In ads

The same rules apply to ads and landing pages. Describe the process, not the outcome.

This is general information, not legal advice.

Related

A first call structure that gets bank statements.