A text gets read within minutes. That makes it one of the best follow up tools you have, and one of the easiest to abuse.
Only text with consent
Text numbers you have consent to text, and follow your counsel's guidance for your states. This is general information, not legal advice.
Keep it human
- Say who you are in the first text
- Keep it short
- No links from unknown short domains
- Send at reasonable local hours
Honor stop right away
When someone replies stop, they never hear from you by text again. Make sure your system enforces it.
Do not text a wall
One text after a missed call is helpful. Five in a day is a complaint.
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