Not every lead deserves your money. Here are the signs of one that does.
The seven signs
- 1The merchant asked. They filled out a funding form themselves.
- 2They agreed to be contacted. Consent is recorded.
- 3It is fresh. Minutes or hours old, not months.
- 4It is complete. Business name, owner, phone, email, revenue, time in business, industry, state and amount.
- 5It fits your buy box. You can actually place it.
- 6The business looks real online. A website, listings or reviews that match what the merchant said.
- 7It reaches you fast. In your CRM, not in a daily spreadsheet.
About revenue
Revenue and time in business on any inbound lead are what the merchant said. Bank statements are the real check. Treat the stated numbers as a starting point for the conversation.
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Get leads nowHow BrokerSeat helps
On BrokerSeat, leads come from our own ads and forms, merchants agree to be contacted, and our AI looks every business up online before you unlock. You see what it found, then decide. See how to evaluate any source in how to choose an MCA lead provider.
