Lead spend should be a plan, not a reaction to a slow week.
Work backwards
- 1How many deals do you want to fund this month?
- 2What is your funded rate from leads worked?
- 3How many leads does that take?
- 4What is the average cost per lead at the age you buy?
That gives you a budget. Then compare it to your expected commission.
Keep a buffer
Some months convert better than others. Keep part of the budget flexible so you can buy more when your team has capacity.
Use rollover to smooth it
On BrokerSeat, unused plan credits roll over, up to 2x your monthly credits, and top-up credits never expire. A slow week does not waste your plan.
Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.
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