Business owners often look for funding after closing time, when the shop is quiet. Those leads are just as real.
Options for coverage
- A rotating on call rep for evenings and weekends
- A morning first block that clears overnight leads before anything else
- An automated text or email that sets a time to talk, if your process and consent allow it
Match buying to coverage
If nobody will call until Monday, a weekend lead loses value. Buy fresh when you can call fresh, and let older leads fill the gaps.
Mind time zones
A lead from the west coast at 6pm is 9pm on the east coast. Call at reasonable local hours.
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