You cannot call a lead in five minutes if you do not know it arrived.
Alert on your buy box only
An alert for every lead trains you to ignore alerts. Set them to fire only for leads that fit your buy box.
Pick the right channel
Email works for desk teams. In app notifications work when the app is open on a second screen. Choose what your team actually watches.
Decide who acts
An alert nobody owns is noise. Make it clear which rep jumps on which alerts, by time of day if needed.
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BrokerSeat sends alerts by email and in the app for new leads that match your buy box. Set your filters in how to build a buy box and pair alerts with speed to lead.
