The single biggest lever in MCA lead conversion is not your script or your funder panel. It is how fast you call.
Why minutes matter
A merchant who just filled out a funding form is thinking about money right now. Within an hour they are back to running the business, taking other calls and ignoring unknown numbers. If you are second or third to call, you are fighting for attention instead of starting a conversation.
Build speed into the system
Speed is not a personality trait, it is a setup.
- 1Send every lead straight into your CRM by webhook, not an inbox.
- 2Assign an owner automatically.
- 3Create a call task due in five minutes.
- 4Turn on alerts on your phone for new leads that fit your buy box.
BrokerSeat sends leads by webhook to your CRM, and alerts reach you by email and in the app the moment a matching lead lands.
When nobody can call
Be honest about your hours. If your team is off the phones, a cheaper older lead you will call tomorrow morning can beat a fresh one you will also call tomorrow morning. Buy fresh when you can dial fresh.
Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.
Get leads nowMeasure it
Track the minutes from lead arrival to first dial, by rep. Post it on the wall. Shops that watch this number get faster within a week. For the full call flow see the conversion playbook.
