MCA lead return policies: what is fair and how to use them

Every lead source will send you some bad leads. A good return policy is how you know a provider stands behind its data.

What usually counts as bad

• The phone number does not work
• It is a duplicate of a lead you already have
• The person is not the business owner
• Revenue or time in business is far off from what was stated

What does not count

A merchant who did not close, did not answer, or chose another broker is not a bad lead. That is sales. Build it into your cost per funded deal instead of trying to return it.

What fair looks like

A written policy, clear reasons, a clear window and a fast answer. Long disputes cost more than the lead.

The BrokerSeat policy

On BrokerSeat you can return up to 2 leads a month within 24 hours of unlocking for a clear reason: bad phone, duplicate, not the owner, or revenue or time in business far off. Approved returns come back as credits. Check this point with any source using how to choose an MCA lead provider.