Every broker eventually asks the same question: should I pay for the freshest leads, or buy more of the cheaper ones? The honest answer is that it depends on who is dialing and how fast.
What a live lead really buys you
A live lead is a merchant who asked about funding minutes ago. You are paying for timing. The owner is near the phone, the need is real today, and you have a shot at being the first voice they hear. That is why live leads cost the most and why they are wasted if nobody calls them right away.
What an aged lead really buys you
An aged lead is the same kind of merchant, days or weeks later. Some found funding, some gave up, and some still need money but stopped answering unknown numbers. You are paying for a lower price and a longer runway. Aged leads reward persistence: more touches, softer openers and a long follow up sequence.
A simple way to decide
- If you can call within five minutes, buy fresh.
- If your team dials in blocks a few times a day, mix fresh and aged.
- If you have new reps who need reps, give them aged leads to practice on.
On BrokerSeat the choice is built into the price. A lead costs 8 credits in its first hour, then 7, 6, 4 and 2 as it ages, and after 7 days it moves to the Aged Feed where 3 leads cost 1 credit.
Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.
Get leads nowJudge on funded deals
Whatever mix you choose, track it to funding. Cost per funded deal is the only number that tells you whether a lead was cheap. Our guide on how to buy MCA leads walks through the math.
Common questions
Are aged MCA leads worth buying?
They can be, for teams that follow up for weeks with a steady cadence. Judge them on cost per funded deal.
