Lead buying2 min read

Credits vs pay per lead: how lead pricing models compare

Monthly credits, pay per lead and flat lists. How each lead pricing model works and what it means for your budget.

Two glass jars, one filled with orange tokens and one with loose coins, side by side

Lead providers price in a few different ways. Knowing how each works helps you plan spend.

Pay per lead

You pay a set price for each lead, usually by card or invoice. Simple, but the price often does not change with lead age.

Flat lists

A batch of leads for one price. Cheap per lead, usually older, and often sold to many buyers.

Monthly credits

A monthly plan turns into credits, and you spend credits on the leads you choose. Prices can move with lead age, so the same budget buys a few fresh leads or many older ones.

How BrokerSeat does it

BrokerSeat runs on credits. Your monthly plan becomes credits, a brand new lead costs 8 credits, then 7, 6, 4 and 2 as it ages, and the Aged Feed has 3 leads for 1 credit. Unused plan credits roll over, up to 2x your monthly credits, and top-up credits never expire.

Want live MCA leads? Unlock fresh merchants with credits, straight to your CRM.

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Pick the model that fits your team

If you dial fast, credits with age based pricing let you buy fresh. If you dial slow, the same credits stretch further on older leads. More in how to buy MCA leads.

Get live MCA leads in your CRM today.

BrokerSeat is a live lead marketplace for MCA brokers, ISOs, funders and lenders. Merchants who asked about funding show up in your feed in real time. Unlock the ones you want with credits and work them right away.