The aged lead playbook: how to work older MCA leads

Aged leads are cheap for a reason: time has passed. Worked right, they still fund.

Change the opener

Do not pretend the request was this morning. Try: "You asked about funding a little while ago. Did you find what you needed, or is it still on your list?"

Expect more touches

Plan more attempts and a longer cadence than for fresh leads. Many merchants who were not ready a week ago are ready now.

Qualify quickly

Ask whether they took funding elsewhere and how it is going. A merchant with a new advance may be a renewal candidate later.

Batch your calls

Work aged leads in focused blocks, so fresh leads still get called in minutes.

On BrokerSeat

The Aged Feed holds leads from day 7 to day 30, and 3 leads cost 1 credit. Read live vs aged MCA leads to decide your mix.