Objections are not a no. They are a merchant telling you what they need to hear next.
"It's too expensive"
Ask what they are comparing it to and what the money will do for the business. Focus on the total payback and the plan, not on beating a rate you have not seen.
"I need to think about it"
Agree, then ask what they need to decide. Set a time to talk again.
"I already have an advance"
Ask how much is left and how payments are going. That tells you whether a new file makes sense now or later.
"Not right now"
Ask when. Put it in your CRM. Call on that day.
"Just send me info"
Send a short email, then ask for a time to walk through it together. Info without a call rarely turns into a file.
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Role play these weekly. Reps who have said the words out loud handle them calmly on real calls. More in the conversion playbook.



