Two businesses with the same revenue can get very different answers from a funder, just because of what they do.
Why industry matters
Funders look at how steady sales usually are in an industry, how often businesses in it close, and how receipts flow. Some industries have steady daily card sales. Others are seasonal or project based.
Restricted lists
Most funders keep a list of industries they will not fund, or fund only on special terms. These lists differ by funder.
Use it in your buy box
Collect the restricted lists from your funder panel and skip those industries when you buy leads. Every lead you cannot place raises your cost per funded deal.
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