New reps fail when they are handed expensive leads and a script on day one. A two week ramp works better.
Days 1 to 3: learn the product
Teach the basics: how an advance works, factor rates, remittances, what funders look for. Our MCA glossary makes a good first read.
Days 4 to 6: shadow
Have the new rep listen to live calls with your best closer. Then switch: the rep dials and the closer listens.
Days 7 to 10: dial aged leads
Aged leads are the right practice field. On BrokerSeat, the Aged Feed holds leads from day 7 to day 30 at 3 leads for 1 credit, so reps get real conversations without burning fresh inventory.
Days 11 to 14: add fresh leads
Once the rep gets statements on calls regularly, start mixing in fresh leads.
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Track dials, contacts and statements received per day. Coach on the numbers, not on feelings. The conversion playbook is a ready made training doc.



